The National Rugby League and Touch Football Australia launched in August 2013, an historic sporting partnership representing the biggest boost to participation and game development in the history of either sport.
NRL stars Sonny Bill Williams, Anthony Minichiello, Josh Morris, Matt King and Beau Champion joined Australian music sensation Jessica Mauboy and Australian Touch representatives Louise Winchester and Steve Roberts among several other players to celebrate the first game of the new era at Allianz Stadium.
The two sports will work together to create the largest sporting community in the country which will reflect the wider support that exists for Rugby League and the game’s commitment to ensuring there is a ‘place on the field’ for everyone.
The new agreement will bring more than 1.03 million participants together playing in competitions under a joint NRL-TFA banner. This is in addition to the 844,000 girls and boys who currently take part in NRL Development programs each year.
The National Rugby League (NRL) and Touch Football Australia (TFA) share very similar characteristics, recognise common virtues and attributes and indeed like-challenges in terms of: sport delivery, community engagement, participation, recruiting, retaining and connections to the broader business, education and general community.
A mutually beneficial relationship will enhance the strengths within each sport and negate the pervasive influence of other competitive sports; particularly in terms of grassroots/schools’ participation and development.
This will be undertaken through a joint game development framework and participation strategy, underpinned by the following fundamental principles: A place for everyone on the field; a deeper level of engagement with the community; and combined effort and approach in terms of alignment.The partnership will represent the most significant national marketing and participation drive in Australian sport, create a year-round involvement with the ‘Greatest Game of All’ and assist Touch Football Australia to raise significantly its profile and position as a leading community sport in this country.
Long-term benefits include:
- Greater recreation participation opportunities for all abilities and ages;
- Lowering participation and insurance costs;
- Co-ordinated pathways programs for elite athletes;
- Opportunity for strategic funding of green-space and other sporting facilities;
- More opportunities to work with government in the delivery of community and education programs.